Pro-environmental BehaviorPIEPPCEB✓ Validated

Personal Investment in Environmental Protection and Pro-Conservation/Ecological Behavior Scale

Name: Personal Investment in Environmental Protection and Pro-Conservation/Ecological Behavior Scale
Creator: Maehr & Braskamp
Published: 1986
Keywords: personal investment, environmental protection, motivation, responsibility, behavioral engagement, personal costs, pro-conservation, ecological behavior

Maehr & Braskamp · 1986

Overview

A comprehensive measure of personal investment in environmental protection combining motivational, attitudinal, and behavioral components. Assesses the degree to which individuals are personally invested in environmental protection — including the importance they place on environmental outcomes, their sense of personal responsibility, their behavioral engagement, and their willingness to incur personal costs for environmental benefit. Developed within a personal investment theory framework (Maehr & Braskamp, 1986) applied to environmental behavior.

Measure Details

Number of Items28 items

Response Scale5-point Likert (1 = Strongly Disagree, 5 = Strongly Agree)

Author(s)Maehr & Braskamp

Year Published1986

Internal Reliabilityα = .83–.89

DomainPro-environmental Behavior

Citation

Maehr, M. L., & Braskamp, L. A. (1986). The motivation factor: A theory of personal investment. Lexington Books.

Keywords

personal investmentenvironmental protectionmotivationresponsibilitybehavioral engagementpersonal costspro-conservationecological behavior

Use This Measure

Free to use for research and educational purposes. Please cite the original authors.

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At a Glance

Items28

Year1986

Reliabilityα = .83–.89

Related Measures

General Conservation Behavior ScaleKaiser · 1998 Value-Belief-Norm ScaleStern, Dietz, Abel, Guagnano & Kalof · 1999 Pro-Environmental Behavior ScaleSteg & Vlek · 2009