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Sustainable ConsumptionGPBS✓ Validated
Green Purchasing Behavior Scale
Chan · 2001
Overview
Measures the frequency of green purchasing behaviors, including buying environmentally certified products, choosing energy-efficient appliances, purchasing organic food, and avoiding products from environmentally irresponsible companies. Captures both the frequency and the motivation of green purchasing decisions.
Measure Details
Number of Items14 items
Response Scale5-point frequency scale (1 = Never, 5 = Always)
Author(s)Chan
Year Published2001
Internal Reliabilityα = .82
DomainSustainable Consumption
Citation
Chan, R. Y. K. (2001). Determinants of Chinese consumers' green purchasing behavior. Psychology & Marketing, 18(4), 389–413.
Keywords
green purchasingeco-labelscertifiedenergy-efficientorganicboycottconsumer
Use This Measure
Free to use for research and educational purposes. Please cite the original authors.
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At a Glance
Items14
Year2001
Reliabilityα = .82