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Conservation AttitudesATBS✓ Validated
Attitudes Toward Biodiversity Scale
Kellert · 1996
Overview
Measures attitudes toward biodiversity conservation, including beliefs about the value of biodiversity, support for biodiversity protection policies, and willingness to make personal sacrifices for biodiversity conservation. Captures both utilitarian (biodiversity is useful) and intrinsic (biodiversity has value in itself) orientations.
Measure Details
Number of Items18 items
Response Scale5-point Likert (1 = Strongly Disagree, 5 = Strongly Agree)
Author(s)Kellert
Year Published1996
Internal Reliabilityα = .84
DomainConservation Attitudes
Citation
Kellert, S. R. (1996). The value of life: Biological diversity and human society. Island Press.
Keywords
biodiversityconservationspeciesutilitarianintrinsicpolicysacrifice
Use This Measure
Free to use for research and educational purposes. Please cite the original authors.
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At a Glance
Items18
Year1996
Reliabilityα = .84